SS2024 collection was made to create happiness. The use of bold prints and colors represent moments in the life of creative director, Ryan Thomas, and his core memories. The use of  floral is a representation of his life because he was always surrounded by  flowers and plants due to his mom and uncle both being enthusiastic gardeners. The use of denim is a representation of his dad who used to work at the San Francisco water department and the uniforms were mostly made up of denim. He also took inspiration from Alcatraz due to that being one of his favorite places to visit in San Francisco. Ryan Thomas added his own taste and twist on silhouettes based on what would make the prints most flattering. He wanted to stay away from dark and harsh colors; and use beautiful silhouettes that would highlight a person’s features and light up the room.